volvo p 1800 s - 1963 - vintage swedish car

Medium

Photography

Artist Notes

The project was started in 1957 because Volvo wanted a sports car, despite the fact that their previous attempt, the P1900, had been a disaster, with only 68 cars sold. The man behind the project was an engineering consultant to Volvo, Helmer Pettersson, who in the 1940s was responsible for the Volvo PV444. The design work was done by Helmer's son Pelle Pettersson, who worked at Pietro Frua at that time. Volvo insisted it was an Italian design by Frua and only admitted that Pelle Pettersson designed it in 2009.